Julian Melo
Digital Marketing Specialist
Email:
Phone:
954-279-3491
Address:
Davie, FL
About
I'm a digital marketer with over three years of experience helping brands grow through data-driven strategies. I specialize in Search Engine Marketing but am also well-versed in social media management, email marketing, and branded partnerships.
I'm driven by results and motivated by challenges. I approach each project and task with a commitment to achieving the business's goals.
My Work
I led a full-scale SEO strategy that helped the brand reach the #1 position in organic search results for key industry terms. This resulted in an increase of website traffic, new clients, and revenue for the business.
Visibility for priority keywords went from 10% to over 80% resulting in a 28% increase in organic traffic and 12% increase in organic keywords.
Blogs
I've written dozens of articles with keywords ranking in the number one spot. Additionally, I've written guest posts (off-page SEO) across various sites.
I oversee 1,000+ keywords ranking in the top 3 positions.
My Articles
Curiosulus
Articles related to marketing and animals. This is my testing site and a side hobby.
USB Memory Direct
Articles related to a niche industry, Promotional USB Flash Drives.
Everypromo
Articles related to the entire promotional product industry.
Featured In:
I partnered with Google. Check out my Job hoppers video!
Skills
Technical
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Ahrefs, Mox, Serpfox, SemRush
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GA4, Search Console, Tag Manager, AdWords
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Adobe Photoshop, Illustrator, Figma, Canva.
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HTML & CSS
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Mailchimp & Hubspot
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Shopify, Wix, Squarspace, Magento
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Slack, Trello, Custom CRMs
Personal
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Fully fluent in English & Spanish
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Market Research & Positioning
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Buyer Behavior & Target Audience
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Data Interpretation
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Adaptability & Learning Agility
Master Program Projects
Check out some of the projects I worked on while completing my master's degree in Marketing. My projects focus on a variety of marketing categories such as analytical research studies to marketing simulations, branding studies and much more.
01
Descriptive Analysis Report On Royal Caribbean
This is a descriptive analysis report I completed during my master’s program, focusing on Royal Caribbean. The project involved analyzing available data to identify trends, patterns, and insights that could inform business and marketing decisions.
Click on images to see my projects.
02
Marketplace Simulation Executive Report
Month long marketing simulation that implements marketing strategies such as product design, partnerships, search engine marketing, and more. Competitive simulations and microsimulations.
03
Brand Strategy Plan
This brand strategy plan was developed as part of my master’s coursework, focusing on Books & Books, an independent bookstore. The project involved crafting a comprehensive brand positioning framework, including audience analysis, messaging, and strategic recommendations to strengthen the brand’s presence and engagement.
Certifications
Google Ads Search Certification
Google Digital Marketing and E-Commerce Professional Certificate
Google Ads App Certification
FIU Global Sales Center - Fundamental Sales Skills
Google Digital Marketing & E-commerce
Go Lean Six Sigma - Green Belt Certification